Our copywriter makes sure that your message is effective as both a stand-alone video and as a part of a comprehensive marketing plan. Compelling words and images will resonate with your audience and drive them to connect with you.
Video Marketing and Publishing
Work with our experts to craft and publish your video marketing content for maximum web exposure and results. When you put a significant amount of money and time into a video product, you want to get the greatest possible return on your investment. It is essential to have a strategy behind both the content of the video and how you publish it. When you do, your video is found by the most people possible AND you influence the right people to take action. Learn about our add-on packages below.
ON-MESSAGE COPYWRITING SUPPORT
Work with Angela Davids, our professional copywriter:
- Before filming, she will research your organization, industry, and competition. In a series of two 45-minute calls, she will get to know your goals with video content and work with you to create a script, outline, or otherwise plan for filming. We’ll make sure we film the right interviews, right people, right events, and capture key quotes, subjects, or phrases that are ESSENTIAL to your message.
- After filming, Angela and the video editor from Catapult Image will collaborate on a basic outline for the video content based off of transcripts from raw interview footage and other B-roll clips filmed. This outline will be sent to you for approval and suggestions before editing begins.
With hundreds of print, web and video projects under her belt, Angela is comfortable taking on any topic. She understands the power that video communication can have in an overall marketing strategy. It is fast, available anywhere, and memorable. Choose your words and images carefully and you can make a quick impact on your target audience and even boost the SEO of your website or YouTube page.
YOUTUBE PUBLISHING AND SEO SUPPORT PACKAGE
When you put a significant amount of money and time into a video product, you want to get the maximum return on your investment. If you are hoping for people to naturally find your video online, you should have a strategy behind both what goes into the video and how you publish it so that your content is found by the most people possible AND you influence the most and right people to take some action, like signing up for your event, or learning more about your organization.
We will provide you with instructions and materials for uploading that will enable the video to be seen by the right people.
- YouTube video settings recommendations
- Keyword market research
- Best YouTube title, description, and metatags for discoverability provided by our copywriter.
- Full audio transcription and captions for video (helps SEO).
- Premium designed thumbnail image to catch viewers’ eyes.