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Realtors – use rich media (photography, video, and 360 virtual tours) to market your listings AND yourself!
Last week, I was part of Howard County Association of Realtors panel presentation on building your real estate agent business. I gave quick intros into the types of media available for listings and general agent marketing, how feasible it is to do yourself, how to...
Publishing Videos Online Part 2 – Multi-platform Publishing Best Practices for Businesses
Once you've got a finished video file, it can be published on most video platforms. However, there are some catches; it is almost always advantageous to post a video file directly to each platform via each one's native upload and publish system. I see a lot of people...
Publishing Videos Online – Best Practices for Businesses Part 1 – Title, Description, and Thumbnail
Creating a great video is a large part of the game, but don’t step off the gas when you are at the homestretch of video marketing – the publishing.
Building a marketing video for social media feeds vs “opt in” video
The same video file can often be published on multiple web video platforms, but should you use the same exact video everywhere, or tailor your video differently for different intended audiences and platforms? I say, yes, it is often beneficial to make multiple...
The power of captions on internet video
Many marketers and small business people using the web are excited to produce and share video content to communicate and promote their businesses. However, I often see videos published that do not have captions included, and this is often leaving a lot of potential...
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